The Cricket Tier
Somerset County Cricket Club and Trade Nation Build Upon Groundbreaking Partnership
Mar 15, 2021
Somerset County Cricket Club is delighted to announce that our groundbreaking partnership with Trade Nation will continue for at least another 12 months. After an incredibly rewarding 2020, Trade Nation has increased its investment further and is coming on board as Somerset County Cricket Club’s Principal Partner for Vitality Blast.
The two organisations launched a first-of-its-kind collaboration in 2020 to bring cheer to Somerset’s thousands of members and supporters, while also raising awareness of Trade Nation’s uniquely transparent approach to trading the markets. With cricket being played behind closed stadium doors, it was more important than ever to provide fans with the best matchday experience from the comfort of their own homes.
That’s why, in partnership with Trade Nation, Somerset County Cricket Club launched the brand new Vitality Blast experience including dedicated matchday commentary, huge prize giveaways, and innovative new content otherwise unseen on the county circuit. Trade Nation also donated thousands of pounds to a number of local charities (Children’s Hospice South West, Portishead RNLI, Somerset Disability: VI & Super 1s Cricket, St Margaret’s Hospice Care, Dorset and Somerset Air Ambulance and Devon Air Ambulance) through matchday activations.
“Last year’s innovative and ground-breaking partnership was extremely successful and both parties are looking forward to building on those accomplishments in a way which will benefit everyone involved,” said Somerset CCC Commercial Director Caroline Herbert. “We are all really excited to see how this partnership will evolve and grow in 2021.”
“Trade Nation’s partnership with Somerset CCC has been hugely rewarding and we’re very excited to build upon the success of Vitality Blast in 2021,” said Trade Nation CEO Stuart Lane. “As a company, we pride ourselves on offering market-leading experiences, so it’s been fantastic to partner with Somerset while they’ve recreated the joy of cricket matches with their innovative live streaming technology. This partnership has been a perfect fit for Trade Nation and the trading platform we offer, and we can’t wait to see what else we can achieve together.”
Trade Nation will continue to be the club’s Official Vitality Blast Live Stream Partner and Official Digital Highlights Press Conference Partner. The Trade Nation logo will also once again appear on the club’s LV= Insurance county championship shirt.